SIGNAGE SOLUTIONS

Channel Letters
San Diego

Custom channel letters for maximum visibility. Stand out day and night with vibrant, 3D illuminated signs.

Custom Lighted Signs for Storefronts & Businesses

Channel letters are one of the most effective ways to make your business stand out in San Diego. These illuminated 3D signs offer strong visibility during the day and maximum impact at night, making them the preferred choice for retail stores, restaurants, offices, salons, medical clinics, and commercial buildings across Southern California.

At BRO Signs & Graphics, we design, fabricate, and install high-quality channel letters tailored to your brand, your building, and San Diego city code requirements.

What Are Channel Letters?

Channel letters are individually fabricated, three-dimensional illuminated letters installed on storefronts or building exteriors. Each letter has its own internal lighting and can be customized in shape, depth, color, and lighting style.

We offer all major types:

  • Front-lit channel letters
  • Backlit (halo-lit) channel letters
  • Front + back lit combination
  • Open-face neon-style channel letters
  • Raceway-mounted and flush-mounted options


Why Businesses in San Diego Choose Channel Letters


Channel letters are the leading signage solution for businesses that want:

  • Higher visibility from busy streets and shopping areas
  • Professional, high-end branding
  • 24/7 illuminated presence
  • Durable outdoor signage built for long-term performance
  • Compliance with San Diego outdoor signage regulations


  • Channel letters significantly increase customer attraction and improve brand recognition—especially in high-traffic areas like Downtown, Pacific Beach, Mission Valley, UTC, La Jolla, and Carlsbad.

Our Channel Letter Services


We provide a full start-to-finish solution so you don’t have to deal with multiple vendors.

1. Design & 3D Renderings
We custom-design layouts that match your logo, brand colors, and building architecture.

2. Fabrication
All letters are built using premium materials:

  • Aluminum return frames
  • Acrylic faces
  • LED modules (energy-efficient)
  • UL-approved power supplies


3. Installation
Professional installation with proper mounting, wiring, and waterproof sealing.

4. City Permits (if required)
We assist with San Diego sign permits, drawings, engineering reviews, and compliance.

5. Repair & Replacement
LED replacements, face repairs, repainting, trim cap repairs, and electrical fixes.


Types of Channel Letters We Offer



Front-Lit Channel Letters

The most popular style. Bright and highly visible. Perfect for malls, storefronts, and plazas.

Halo-Lit Channel Letters

Backlit with LEDs behind each letter, creating a glowing halo effect. Premium, elegant look—great for offices, restaurants, and modern buildings.

Front + Back Lit Letters

Dual lighting for maximum brightness and luxury appearance.

Open Face Channel Letters

Vintage neon-style look for bars, cafés, and entertainment venues.

Custom Shape & Logo Channel Letters

We fabricate custom shapes for logos and icon signage.
Our Clients
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